About Me.
Marketing & Media Professional with 21+ years of experience across hospitality, tourism, property, media, & digital services. For several years, I collaborated directly with the founder of a multi-entity business group in South Africa (restaurants, hotel, property portfolio, adventure tourism, community development). I managed marketing, brand design, content strategy, & digital communication across this diverse ecosystem, supporting launches, brand rollouts, & multi-channel campaigns. Trusted with confidential business concepts, NDAs, & high-impact deliverables, I provided end-to-end creative, digital, & operational support that strengthened brand visibility & customer engagement across multiple business units. I bring a strong work ethic, loyalty, adaptability, & hands-on experience working with senior leadership; qualities that align well with Swiss working culture.
Currently living in Buus, Switzerland, I am actively seeking opportunities where my multi-disciplinary background can add value. I am open to contract or employment offers that support my work permit process, & have completed my A1 German studies to integrate fully into the local working culture. I am beyond excited to share & offer my skills to a group or company that values experience & loyalty.
Core Competencies
- Multi-Brand Marketing Management Working with multiple accounts
- Cross-Functional Coordination Hospitality, Property, Tourism
- Brand Identity & Creative Direction Editor, DTP Designer, Graphic Design
- Web Development & Content Management Entry level to secure e-Commerce
- Digital Strategy, SEO & Social Media Management Mixed media profiles
- Stakeholder Communication & Media Liaison Administrative * Collaborative
- Launch Planning & Project Management Events * Digital Launches
- Professional Discretion Confidentiality & NDA Compliance
- Customer Experience & Service Design Concept, Research, Prototype/Focus-Group, Roll-Out
- Team Support, Operations, & Administrative Efficiency All-rounder with corporate, SME & creative designer hub experience
Interested Roles
- Marketing Coordinator / Specialist
- Web & Graphic Designer
- Print Media DTP Artist
- Digital Content Manager
- Administrative + Marketing hybrid
- Office Manager with Marketing responsibilities
- All-rounder for SMEs
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Specific Skills
- Full Product/Brand Designer
- UI/UX Designer
- Dynamic & e-Commerce Web developer
- Frontend Developer
- Desktop Publishing Artist
- Print & Digital Graphic Designer
- Copy/Content Writer
- Strong administrative & organisational acumen
- Team Leader * Director
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Selected Works.
The following examples of my work is just a fraction of the projects I have taken on.
Programs, Applications & Skills I used & am proficient in:
Adobe Suite (Photoshop, InDesign, Acrobat PDF Creator, Illustrator, Dreamweaver (Static & DHTML Websites), CorelDraw Vector, NopCommerce (eCommerce), Wordpress (Database & CRM Websites), Elementor (Template Libraries if needed for Wordpress Websites & Apps), Figma (Collaborative AI tool for UI/UX design), Joomla (Modular CRM Websites), Hardcoding with HTML/DHTML & CSS (Cascading Style Sheets), Insertion of Javascript Widgets & SEO (Built in propagation in apps as well as Google Analytics, Pexal Royalty Free Photographic sourcing, AI Tools such as Base44 for Responsive Modern Websites (then sweeping the code & customising where needed), ChatGPT (research & planning), Canva (Projessional * Fast paced projects with consistant marketing plans) & the full Microsoft Suite for administration & project planning.
Culinary Cruiser (Pty) Limited
Brand Development * Concept-Launch:
Website + Frontend Design * Vehicle Branding * All Print Media * Water Bottle Labels *
Collaboration with stakeholders such as merchants, celebrity chefs & staff.
PROJECT LINK
Magazine
Published books handling full DTP process * Editor for 'Face Magazine' * Worked as Lead Designer for a Green Newspaper Cape Town * Biggest accomplishment in DTP: Elephant Footprints - a 365 Page full colour, Photographic Coffee Table Book about the elephants of the Addo National Park in South Africa.
Logo Designs
Over the years I have designed more Logo's than I could ever display. These are just a handful from the past year.
Digital And Print Designs
Social Media & Print Ads have to hit the mark very quickly. I try & do this with high impact visuals.
PROJECT LINK
Menu Designs
This project was super exiting to develop a brand around this tiny tea-garden in South Africa.
AI Designs & Business Plans
I am able to articulate with prompts & gain access to visual representations of a concept along with extrapilating & styling a full business plan for small business owners.
This is very exciting especially if you are only in the infant stages with planning or concept approval.
Full Brand Development
Complete brand development with all aspects for Print & Digital Media.
(Logo Design * Social Media Buttons * Social Media Ads * Social Media Banners * Sales Page Banners * Website Banners * Product Advertisements * Gift Vouchers * Product Packaging * Tags * Business Cards * Thank You Order Cards * YouTube Cards * Banners & Videos * Full e-Commerce Website with Inventory Management & SEO * Blogs & News Campaigns).
PROJECT LINK
PROJECT LINK
Digital Media * Videos & Cards
Social Media growth through videos, vlogs, blogs & live feeds.
This project below was a quick Mobile Bakery concept designed in Base44.
Feedback * Testimonials
D. B.
Culinary Cruiser (Pty) Limited
We provided her with the creative brief & overall business concept. Zelda consistently respected our confidentiality requirements, handling the account with professionalism & discretion. She delivered a high-quality product that enabled us to launch a new initiative with confidence in the strength & clarity of our brand representation.
H. K.
Cilliers & Associates
Zee earned the rare confidence of some Trustees, who allowed her direct contact - a testament to her integrity & judgement.
Beyond her primary responsibilities, her skills in graphic design, video editing, & administration were invaluable to our team.
A. W.
Trebla Group
Zelda has a strong Marketing instinct. She understands how visuals connect with customers & uses this to strengthen brand messaging. She contributes valuable ideas for campaigns, social media content, & promotional material. Her ability to combine aesthetics with strategic thinking, makes her a rare & valuable asset.
H. M.
Infinity Signs
We had the pleasure of collaborating with Zelda on projects remotely, with very difficult clients. Our experience with her was truly surprising. Her client relationship management combined with strong design skills helped our team to focus & deliver outstanding work with nothing but great feedback. She comes highly recommended!
Happy Clients
Since 2016, I’ve worked with many great clients, using different tools to help grow their businesses & startups. Some made it through tough economic dips & came out the other side with stories of close calls & incredible wins. When the world went weird, it was the creatives that had to spark with positivity.
Visual Strength.
Projects Completed
I’ve worked on print magazine publications, DTP Manuscripts (Desk Top Publishing), digital blogs, websites, brand packs, product development, videos & mixed media content generation. The range of projects has been pretty comprehensive, & with times changing & clients often coming back for retainers or new projects, it has shaped a solid, well-rounded portfolio.
Passion for Mixed Media.
Lines of Code
From early dynamic HTML sites to full e-commerce builds, I have worked on more projects than I could possibly count. As design tools evolve, so does the pace - it’s a continuous learning journey, & that’s part of what makes it exciting.
True leaders never stop learning, inspiring others, & influencing the world around them.
Evolve * Observe.
Positive Feedback
Early on, I learned that listening more than talking is the real superpower. You pick up on the little triggers & the moments where people light up. I try to keep the ego out of it, step into the client’s world, & turn their vision into something real; if their brand already works, then the best move is consistency, not “fixing” what isn’t broken.
Listen * Learn.